Very timely advice.

O ECOTEXTILES

I went to the stores this week, looking for presents (as it’s the season), and was bombarded with slogan after slogan of companies trying to make their product stand out from the crowd.   It made me think  about  the journey I’ve personally taken since founding O Ecotextiles – going from somebody who was totally clueless, to having an exquisitely sensitive slant to environmental concerns regarding textiles.  And now I talk every day to people who I realize are at the place I was seven years ago.  Bridging the gap between what Steven Bland says are those who are climbing the mountain, and those who haven’t even heard of the mountain is maybe the hardest part. As he says, “the reality is that the core messages and realities of sustainable development are often lost in a sea of ‘greenwash’ and climate-change frenzy”.  “We have a fully GOTS certified fabric for upholstery” I say…

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